Microentrepreneurs Asia Data Platform is a result of UNCDF’s “Merchants Development Driving Rural Markets” (MDDRM) project funded by the European Union under the Poverty Reduction through Inclusive and Sustainable Markets (PRISM) action. This project is implemented under UNCDF’s The Shaping Inclusive Finance Transformations (SHIFT) for the South Asian Association for Regional Cooperation (SAARC) countries a regional market-facilitation initiative aiming to improve livelihoods and reduce poverty in SAARC countries by 2021. UNCDF is implementing MDDRM in partnership with Dnet, The Federation of Bangladesh Chambers of Commerce and Industry [FBCCI] and Bangladesh Dokan Malik Samity [BDMS]